Privacy is a product requirement.

1. Scope

This Privacy Policy applies to Simple Modern Software, LLC ("Simple Modern Software," "we," "us," or "our"), our website at simplemodernsoftware.com, and our apps, including Allodola and Espial, unless a separate product notice says otherwise.

Our products are designed for Apple platforms and may rely on Apple services such as iCloud, CloudKit, Keychain, Sign in with Apple, notifications, and App Store distribution. Your use of Apple services remains subject to Apple's terms and privacy policies.

2. Information We Collect

Information you provide

We may collect information you choose to give us, such as your name, email address, support messages, feedback, beta enrollment details, crash descriptions, purchase inquiries, and any files or screenshots you intentionally send for support.

Information processed by the apps

Our apps may process information on your device to provide features. For example, Allodola may process mail metadata, message content, calendar events, tasks, contacts, account labels, trip details, and preferences when you enable those features. Espial may process device health and performance data such as CPU, memory, disk, network, battery, thermal, process, GPU, and remote-device health metrics.

Processing information inside an app does not mean we receive it. Where features are designed to run locally or through services you control, the information may stay on your device, in your iCloud account, in Keychain, or with the third-party provider you connected.

Information from third-party providers

If you connect services such as iCloud, Google, Microsoft, an email provider, a calendar provider, or another account provider, the app may request access only to the data needed for the features you enable. Account tokens or credentials are intended to be stored in secure platform storage such as Keychain, not on our public website.

Opt-in app diagnostics

Our apps include a diagnostics setting that is off by default. If you turn it on, the app may send anonymized diagnostic logs and aggregated, de-identified usage events — such as app version, operating-system version, device family, coarse region, session counts, and crash counts — to help us detect crashes and reliability problems. These diagnostics are designed to exclude your name, account credentials, and the contents of your mail, calendar, files, or messages. You can turn diagnostics off at any time in the app’s settings.

Website and diagnostic information

When you visit our website or contact us, standard technical information may be processed by our hosting, email, analytics, security, or support providers. This can include IP address, browser type, device type, referring page, pages visited, timestamps, crash logs, and diagnostic events. We aim to minimize analytics and use aggregated or de-identified information where practical.

3. How We Use Information

We use information for the following business and product purposes:

• Provide, operate, maintain, secure, and improve our apps and website.
• Authenticate users, sync settings, honor preferences, and deliver app features.
• Respond to support requests, bug reports, feedback, and legal requests.
• Analyze reliability, performance, crashes, abuse, fraud, and security risks.
• Develop new features, conduct testing, and improve usability.
• Communicate about product updates, policy changes, beta programs, and purchases.
• Comply with law, enforce our Terms, and protect our rights, users, and business.

4. App-Specific Practices

Allodola

Allodola is designed around personal information such as mail, calendar, contacts, tasks, and trip context. The product direction is privacy-first: message bodies and personal content should remain on device or with the account provider you connected. Cloud sync, where used, is intended for preferences, account descriptors, rules, settings, themes, signatures, scheduled-send metadata, and similar metadata, not raw message bodies or account passwords.

If Allodola uses on-device intelligence, the goal is to perform summaries, triage, task suggestions, semantic organization, and day planning locally where platform support allows. If a future feature uses a cloud service, the app or documentation will disclose that before you enable it.

Espial

Espial processes device health metrics to show live stats and insights. These may include CPU, memory, disk, network, battery, thermal, GPU, Neural Engine, process, device information, and remote-monitor values. Local device stats are intended to stay on your device unless you enable remote monitoring or intentionally share diagnostics.

If you enable remote monitoring, Espial may publish lightweight health snapshots through Apple services such as iCloud/CloudKit so your own signed-in devices can view them. You can disable remote monitoring, remove devices, or block devices where the app provides those controls.

Beta and prototype data

Some products may be in development, prototype, beta, TestFlight, or preview status. Beta software may collect more diagnostics than final software to improve reliability, but we still aim to minimize personal information and avoid collecting the content of private accounts unless you intentionally provide it for support.

5. How We Share Information

We do not sell your personal information. We also do not share your personal information for cross-context behavioral advertising as those terms are commonly used under U.S. state privacy laws.

We may share information in limited circumstances:

• With service providers that host, secure, analyze, support, or operate our website, email, app diagnostics, payments, or customer support.
• With platform providers such as Apple when you use App Store, iCloud, CloudKit, Keychain, notifications, Sign in with Apple, or related services.
• With account providers you choose to connect, such as email, calendar, contacts, or cloud providers.
• When required by law, legal process, government request, or to protect rights, safety, security, and integrity.
• In connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction, subject to appropriate safeguards where required.
• With your consent or at your direction.

6. Your Choices and Rights

You can use platform controls to manage permissions for mail, contacts, calendars, notifications, iCloud, local network, background activity, and analytics. You can also disconnect accounts, delete app data, disable sync, turn off remote monitoring, or uninstall an app.

Depending on where you live, you may have rights to request access, correction, deletion, portability, restriction, objection, withdrawal of consent, or appeal of certain privacy decisions. You may also have the right to opt out of sale, sharing, or targeted advertising. We do not currently sell personal information or share it for cross-context behavioral advertising.

To make a privacy request, contact us using the information below. We may need to verify your identity and may retain certain information as required or permitted by law, including for security, legal compliance, dispute resolution, and legitimate business records.

7. Retention

We keep personal information only as long as reasonably necessary for the purposes described in this policy, unless a longer period is required or permitted by law. App data stored locally, in Keychain, in iCloud, or with a connected provider may remain under your control until you delete it through the app, device settings, provider settings, or account controls.

8. Security

We use reasonable administrative, technical, and organizational measures designed to protect information. No method of transmission or storage is perfectly secure, and we cannot guarantee absolute security. You are responsible for keeping your devices, Apple ID, account credentials, and recovery methods secure.

9. Children

Our apps and website are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us and we will take appropriate steps.

10. International Users

We are based in the United States. If you use our services from outside the United States, your information may be processed in the United States or other countries where we or our service providers operate. These countries may have privacy laws different from those in your location.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date indicates the latest revision. If changes are material, we will provide notice as required by law, such as by updating this page, notifying you in-app, or using another reasonable method.

12. Contact

For privacy questions or requests, contact Simple Modern Software, LLC at privacy@simplemodernsoftware.com.

Please include enough detail for us to understand and respond to your request. Do not send passwords, OAuth tokens, private keys, or sensitive account credentials by email.